Tagged: Ding Dongs

The demise of the Twinkie

By Brandon Lewis, Staff Writer
@Brandon_S_Lewis

Twinkie death

Why, Hostess, why?! PHOTO COURTESY GOOGLE IMAGES

The company responsible for the production of Twinkies, Ding Dongs, Wonder Bread and more is currently winding down its operation. Hostess won permission from a bankruptcy judge to fire thousands of employees and to close many bakery centers, distribution centers and outlet stores across the country, according to many news outlets last week. The company plans to keep a drastically reduced number of employees while the company is being sold. It’s the end of a bunch of the junk food your parents let you have.

Their situation is sadly not unique. Companies that have been operating for a substantial amount of time are falling victim to the unstable economy. Many stores are trying to stay relevant by becoming online retailers. I guess their transition to cyberspace is a way of keeping their companies alive. I can’t imagine ordering Twinkies and Ding Dongs from online. That would just be weird.

Hostess is now the one to bite the bullet. A few days ago, a judge OK’d the company’s request to close its doors, according to the Associated Press. It’s slowly fading into extinction with its decision to lay off a significant chunk of its workforce. It’s pretty unfortunate that thousands of workers will be handed pink slips during a time of the year when we all need extra cash to buy holiday gifts. But a few thousand are being kept while the company “winds down.”

Hostess cupcake

PHOTO BY SAM KAPLAN PHOTO ILLUSTRATION BY JUSTIN METZ

I always wondered: how does one decide who keeps their job and who is fired? Hostess has thousands of dedicated employees, and I’m sure every single one of them believes in his or her right to remain employed. Surely all Hostess employees are starting their job searches in preparation for their employment’s imminent end.

But who, if anybody, will buy Hostess? Flower Foods Inc., the maker of Tastykake and Nature’s Own baked goods, is one of the contenders, according to a Sunday article in The Wall Street Journal. Last week, the company said it had renegotiated lending terms so that could allow it to tap additional cash for expenses. This is a signal that it could be gearing up to make a bid. Other companies such as Sun Capital Partners Inc. and Great American Group Inc. have also expressed interest in the Hostess brand. Only time will tell what happens to Hostess and its junk food empire. Hopefully, if hostess is bought, its successor will continue to produce those tasty treats that make the world go round. I’d say it’s only right.