By Sarah Fisher, Staff
On one of the first spring days in Boston, Boston University students lined up to wait for some free ice cream from the Ben and Jerry’s truck parked in front of the George Sherman Union. This Tuesday was Free Cone Day: the long-awaited day when Ben and Jerry’s shops around the world give away over one million scoops of ice cream.
Accompanying the truck at BU was Jostein Solheim, CEO of Ben and Jerry’s. Harriet Lamb, the CEO of Fairtrade International, was also there to help share a message of why Fairtrade products are important. “Today, we’re really celebrating because this is the first time that we have been 100% fair trade in all of our scoop products all around the world,” said Solheim. From sugar to bananas to cocoa, Ben and Jerry’s has committed to use only environmentally, economically, and socially fair ingredients. Ben and Jerry’s already had a sustainable dairy program in the U.S., but now, they buy all their ingredients grown outside the US using the Fairtrade system.
Solheim emphasized that everyone—especially college students—can support the Fair Trade system to make a difference. With the added publicity of Free Cone day, Solheim said “we’re hoping people will start walking the walk instead of just talking the talk.” Dean Elmore also joined in on the fun, serving students ice cream in his converses and sunglasses.
Now, despite the (delicious and well-worth-it) calories, Ben and Jerry’s is something people can feel good about eating.