‘Dove’ commercial shows how harshly women judge themselves

By Devon Delfino, Staff Writer
@devondelfino

On April 14, Dove released its latest Youtube video, in which women were asked to first describe themselves to a sketch artist, and then others described each women to the same sketch artist. The results indicate that women’s views of themselves are often much harsher than the way that others view them.

The video is a little sad, and shows how skewed self-perceptions can be. In the comments section, Dove claims that “only 4 percent of women around the world consider themselves beautiful.” I don’t know how accurate this data is, but it seems to me that women are pretty severely screwed up when it comes to judging themselves and their bodies.

And who can blame them?

The world of advertising in general has focused on enticing he buyer to believe that through their product, they will get everything they never had; Axe body spray commercials, for example, clearly try to tell men that if they buy and use Axe, they will get the beautiful girl, magically sprout muscles and turn into Fabio (practically).

Constant exposure to false portrayals of the ‘ultimate’ female form are everywhere, from magazines, to advertisements, to television; and it seems that only one version of beauty (a very specific, superficial beauty) has been packaged and sold to women everywhere.

But the problem goes deeper than the images we constantly see, because we buy into them. We are quite willing to spend money on the latest eyeliner or lipstick because we think that it might make us more attractive. The beauty industry is perpetuated by our desire to live up to this unattainable image of perfection that has been edited into existence.

It’s refreshing to see a company reverse the advertising norm and, instead, tell women that they already are beautiful; we could use a few more ad campaigns like this one.

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