Spotlight: Treat Cupcake Bar

It's cupcake heaven at Treat./PHOTO VIA Heather  Hamacek

It’s cupcake heaven at Treat./PHOTO VIA Heather Hamacek

By Heather Hamacek, Staff Writer
@HeatherHamacek

Cupcakes are delicious; there is no denying that.  Probably because they’re miniature cakes! Everything tastes better when it is miniature. Treat Cupcake Bar, which recently opened a location in Chestnut Hill, knew exactly how to take a cupcake shop to the next level.  The customer becomes part of the experience at Treat’s make-your-own-cupcake bar, where customers are able to mix three toppings of their choice to create a custom frosting, much like Cold Stone Creamery. The custom-made frosting then tops a cupcake of the customer’s choosing.

Not only do the customers get control of the components of the cupcake, they can even do the mixing themselves if they want! Customers then get a naked cupcake, a cup of frosting and their three chosen toppings to mix in and design.

“Treat is focusing on the fact that everyone loves cupcakes. Our initial branding was more kid-oriented,” said Adie Sprague, head baker and general manager. “A lot of cupcake stores target adults with nostalgia, [but] we went right [back] to the beginning. It doesn’t have to have a nostalgic vibe, it [cupcakes] can just be fun.”

Treat mixes a fun activity along with a delicious treat, making it an excellent place to visit after dinner or on a date.  The pre-made cupcake flavors are quite ingenious, ranging from Fluffernutter to seasonal treats, like Sprague’s favorite, Blueberry Pancakes.

Treat caters in addition to having a café. It has two locations currently, the new shop at The Street— an outdoor collection of shops and eateries in Chestnut Hill— and the original shop is based in Needham.

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