The Beat: Glare of the Spotlight

By Kate Ebeling, Staff Writer
@kebbietot

Does HAIM’s popularity threaten to change the quality of its music?/PHOTO VIA Flickr user jaredeberhardt

It’s easy to fall in love with a band and find yourself listening to their album on repeat. It becomes familiar and comfortable. The lyrics come easily. But what happens when you become tired of those 10 lines, that same melody you’ve listened to for the past week?

Do you shelve it, with fond memories, only to be pulled out when you’re looking for a “throwback?” Or does it become a staple in your rotation, played only a little less frequently and with the assurance of a good three and half minutes?

For the California-based sister trio band, HAIM, the group stands on a precarious ledge of overexposure and a rocket ship to stardom. With rave reviews on their debut album “Days are Gone” from music sites like Pitchfork, SPIN, Allston Pudding and The Rolling Stone, as well as being Spotify’s “Spotlight Artist,” it’s not hard to imagine why you might have heard of them, or their lead single “The Wire” lately.

The girls have graced the covers of SPIN Magazine, Notion, The Fly, LA Weekly, Fader, NME, and countless other magazines. HAIM’s Alana, Danielle and Este, while very personable and funny, tell the same story in every interview: recounting their path to fame pretty much verbatim.  And while each interview is interesting at best, the question of overexposure remains. How many times can we hear a story about a group of sisters from the San Fernando Valley who all play together in a family band?

While I can sympathize with their story of struggling for years to really produce anything they found representative of their sound — the fame and praise seems like payout for all of their toil — I can only hope that they continue to create music like they have without the pretension and stigma of the “indie darlings” following them wherever they go.

It’s never a band’s desire or purpose to become overexposed. As a listener and huge fan I can only hope for the success of their future endeavors. Be that as it may, I also hope that HAIM remains above the fold of that popular artist stigma and ultimately continue to create the same caliber music, even with the trappings of billboard fame that seems only destined for their future.

Listen to “The Wire” below:

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