The Beat: Lorde

By Kate Ebeling, Staff Writer
@kebbietot

In an age where musicians are seen as pawns in the big corporate machine and songs have become so auto-tuned that you can be almost 100 percent positive the artist really doesn’t sound that good, 16-year-old Ella Maria Yelich-O’Connor, more commonly recognized under the moniker “Lorde,” has emerged onto the music scene with simply arranged, clean and sophisticated songs that wowed her native New Zealand audience and those across the pond alike.

With her latest and first full length record “Pure Heroine” out stateside; listeners can really get a feel for what Lorde is all about. On her most recognized track “Royals,” she sings of all the riches and finery absent in her life with little more than indifference. Lorde sings, “And we’ll never be royal/ it don’t run in our blood/ that kind of luxe just ain’t for us.”

What separates this 16-year-old from other young artists in the music industry and makes her so incredibly interesting to the public is her apparent grounding in the normalcy that is so rarely found in a teenager on the rise to stardom. Lorde has already turned down offers to open for Katy Perry, saying “I have a pretty good gut instinct for stuff and if it feels right I’ll do it.”

Yelich-O’Connor is seemingly grounded in her musical aspects as well, having been quoted in interviews saying that while being signed at 12, she wanted to take her career much slower than the record executives did. Lorde’s control over her music as an artist and maturity at such a young age is inspiring, especially when looking at the young artists like Justin Bieber and Miley Cyrus, who’s personal lives and choices have influenced their professionalism in their careers.

Lorde recently performed on “Ellen”, KCRW’s Morning Becomes Eclectic, “Good Morning America” and had her American television debut on “Late Night With Jimmy Fallon.” With a solid grounding, clever lyrics and a professional attitude towards her musicianship, there is no doubt this 16 year old will have plenty of time in the spotlight and a long, fruitful career if things continue as they are.

To listen to Lorde watch the video below:

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