By Shivani Patel, Staff Writer
During the Super Bowl, Chobani aired a commercial in which a bear ransacks a mom and pop grocery store, leaving only a section of Chobani greek yogurt in tact. The bear even takes one of the yogurt cups and puts it on the counter, as if ready to pay for it. The bear then pushes a magazine with his “purchase” of a yogurt. After the police deem the store safe to enter, they survey the damage only to see that the yogurt is still perfectly fine in the store.
Last week, the yogurt company followed up on the ad by dressing up an actor in a bear costume, making him look as authentic to a wild bear as possible. The bear’s mission is to find food with natural ingredients (because it wouldn’t be an ad without some sort of agenda). The company places the bear at a street corner, ready to scare New Yorkers going about their daily routine (I think we can all appreciate the fun in this publicity stunt).
The terror in some people’s faces is so sad, but so, so funny. And of course you have the people who aren’t fazed at all by a bear on the streets of NYC. And there are even some people sneakily taking video on their phones of this incredible random stunt.