White House Appeals to Millennials with Cats, Sports and Parody

By Devon Delfino, Blog Editor
@devondelfino

You know what really says ‘health insurance’? Cat gifs (at least according to the White House.)

In an effort to get more sign-ups for Obamacare youth before the March 31st deadline, the White House released a series of gifs (some of which are cat-related) to illustrate the need for affordable health insurance. Dubbed, “The 16 Sweetest Reasons to Get Covered,” the campaign is undeniably aimed toward the internet generation.

In a similar effort, the White House is also attempting to get more publicity by using March Madness to get young sports fans to sign up for healthcare. And, just last week, President Obama appeared on Zach Galifianakis’ celebrity parody show, “Between Two Ferns,” to stir up interest in the Affordable Care Act, and it seems to be working. According to the Huffington Post, the “Funny or Die” website is one of the top referrers to the healthcare website.

It’s a bit weird that such gimmicky ploys are working for such a serious issue in U.S. politics. But why not stick to what works?

Some people are not so agreeable, though, and speculate that Obama shouldn’t have gone on the show due to his political status. And while I have to agree that it’s unprecedented to see a sitting president really go for broke with appeals to the younger masses, I think it shows growth and determination to see Obamacare through to the end. After all, political figures have turned to satirical outlets like “Saturday Night Live” for years in an attempt to bolster their position for their next campaign, so why not let the current president do the same?

Plus you have to love the awkwardness that comes out the faux-interview.

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