Tagged: New York

Social project shines light on homelessness

By Kyra Louie, Staff Writer
@beammeupkyra

Have you ever walked by homeless people without actually looking at them? It’s okay to admit to it, I definitely have. Now, what if those people you were passing were actually your beloved relatives?

Well, this video is going to shock you.

People’s brothers, sisters, aunts, uncles, and even wives volunteered to pose as homeless people, and were positioned so that their loved one would pass them. You would think that they would notice their own flesh and blood — but they didn’t. Every single person who walked by a family member did not recognize them and kept walking.

This video was created to advertise the Make Them Visible Project, hosted by the New York City Rescue Mission (NYCRM).

The NYCRM is a nonprofit organization created to provide help to the “people in crisis in New York City.” The organization gives people the food, shelter and clothes that they need in order to survive. Even for long term residents, it makes sure to provide help to develop careers to help people get back on their feet.

This social experiment shows just how unnoticed the homeless are in urban areas. Every day, hundreds of people walk past the homeless and don’t even acknowledge their existence. This video illuminates that phenomena by bringing awareness to the way our culture and society affects people. After all, if we cannot recognize our own family members dressed up as homeless people, what does that say about our actual perception of homeless people? If they are that invisible to everyone around them, how can we see them as actually being there?

Craig Mayes, executive director of the NYCRM told the Huffington Post, “The experiment is a powerful reminder that the homeless are people, just like us, with one exception, they are in trouble and in pain. And they are someone’s uncle or cousin or wife.”

Watch the video and be struck by the feels. I’m serious. I have a new outlook on this issue, and it’s because of this video. Check it out:

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LOL Thursday: Fake Bear Terrorizes New Yorkers

By Shivani Patel, Staff Writer
@shizupates

During the Super Bowl, Chobani aired a commercial in which a bear ransacks a mom and pop grocery store, leaving only a section of Chobani greek yogurt in tact. The bear even takes one of the yogurt cups and puts it on the counter, as if ready to pay for it. The bear then pushes a magazine with his “purchase” of a yogurt. After the police deem the store safe to enter, they survey the damage only to see that the yogurt is still perfectly fine in the store.

Last week, the yogurt company followed up on the ad by dressing up an actor in a bear costume, making him look as authentic to a wild bear as possible. The bear’s mission is to find food with natural ingredients (because it wouldn’t be an ad without some sort of agenda). The company places the bear at a street corner, ready to scare New Yorkers going about their daily routine (I think we can all appreciate the fun in this publicity stunt).

The terror in some people’s faces is so sad, but so, so funny. And of course you have the people who aren’t fazed at all by a bear on the streets of NYC. And there are even some people sneakily taking video on their phones of this incredible random stunt.