FreepOUT: A visual review of the year

By Editors

As Spring semester 2013 comes to a close, we bring you our most impactful photos and stories. Thank you for your continuos support with The Daily Free Press. Our print issue will return in Fall 2013, stories and updates will be posted on our website periodically throughout the summer.

‘Snowbrawl’ draws hundreds, BUPD take student into custody

Students participate in ‘Snowbrawl Fight part two’ February 9 on the Esplanade after Winter Storm Nemo dumped two feet of snow February 8. PHOTO BY TAYLOR HARTZ/DAILY FREE PRESS STAFF

Students participate in ‘Snowbrawl Fight part two’ February 9 on the Esplanade after Winter Storm Nemo dumped two feet of snow February 8. PHOTO BY TAYLOR HARTZ/DAILY FREE PRESS STAFF

Brownstone fire leaves $5 million in damages

A three-alarm fire destroys the fourth and fifth floor of a Back Bay brownstone February 20. PHOTO BY MICHELLE JAY/ DAILY FREE PRESS STAFF

A three-alarm fire destroys the fourth and fifth floor of a Back Bay brownstone February 20. PHOTO BY MICHELLE JAY/ DAILY FREE PRESS STAFF

Total cost of BU set at over $57K for 2013-14 academic year

Boston University officials released the tuition increases for the 2013-2014 school year March 18. The graph shows the change in the total tuition and housing costs since 1995. GRAPHIC BY CHRIS LISINSKI/DAILY FREE PRESS STAFF

Boston University officials released the tuition increases for the 2013-2014 school year March 18. The graph shows the change in the total tuition and housing costs since 1995. GRAPHIC BY CHRIS LISINSKI/DAILY FREE PRESS STAFF

Terriers fall to Northeastern in Beanpot first round

Senior captain Wade Megan hangs his head on the bench after Northeastern University scores its third goal in the first game of the Beanpot at TD Garden February 4. PHOTO BY MICHELLE JAY/DAILY FREE PRESS STAFF

Senior captain Wade Megan hangs his head on the bench after Northeastern University scores its third goal in the first game of the Beanpot at TD Garden February 4. PHOTO BY MICHELLE JAY/DAILY FREE PRESS STAFF

Is that YouTube challenge worth it?

By Jasmine Ferrell, Staff Writer
@JasmineInBoston

Sometimes the YouTube Challenge isn’t Worth it…

The presence of YouTube has forever influenced our lives, for better or worse. One of the more negative trends it’s spawned is the YouTube challenges. Whether it be swallowing a tablespoon of cinnamon, or eating so many crackers in the allotted amount of time, none of these challenges are a good idea. Countless people have made recorded their own attempts at these challenges, and most of the time the only result is comical spectacular. Well, spectacular is the wrong word, because in reality the results are never that funny let alone, funny enough to inspire an infinite amount of copycat videos. There is also the whole health hazard concept that should be regarded, because a lot of these are not at all healthy. So before you stress out your organs and try one of these for five seconds of fame, let’s break this down.

The Cinnamon Challenge:

What is it? Swallowing a tablespoon of Cinnamon in less than one minuet.

Downside? The Boston Globe wrote an article that teens who partook in the challenge have been taken to the emergency room for collapsed lungs and some suffer long-term effects like scarring and lesions in the lungs. Totally worth it to record yourself spewing cinnamon like some kind of Venetian fountain.

The Gallon Challenge:

What is it? Drinking an entire gallon of milk in one hour (anything less than whole is “cheating”

Downside? Well the body is not accustomed to digesting so much milk in one sitting so there can be some rather nasty after effects: vomiting, bloating, and diarrhea according to U.S. News.

Ice and Salt Challenge:

What is it? Putting salt on your skin and then an ice cube on top.

Downside? Besides the pain and burning you’re bound to feel, the same U.S. News article pointed out that some have received frost bite, and 1st to 2nd degree burns. That’s real cute.

There are hundreds of challenges out there if you want to waste a couple minutes of your time, but think about it. It’s not so impressive a feat, when you’re puking in the corner. So again, let’s all thank YouTube and the creativity of its users.

Below, view the cinnamon challenge in action:

MUSE: An interview with Patrick Stickles

By John Ambrosio

Titus Andronicus. From Left to Right: Adam Reich, Julian Veronesi, Patrick Stickles, Eric Harm, Liam Betson/ PHOTO VIA Kyle Dean Reinford

Titus Andronicus. From Left to Right: Adam Reich, Julian Veronesi, Patrick Stickles, Eric Harm, Liam Betson/ PHOTO VIA Kyle Dean Reinford

On Friday,  I got a chance to talk to Titus Andronicus’ Patrick Stickles to discuss his bromance with the So So Glos, their new “Bring Back the Dudes” tour, his thoughts on DIY music, and more.When I called the number that the band’s press contact had provided me, I heard the garbled but unmistakable sounds of Titus Andronicus rehearsing:

Patrick Stickles: I’m sorry about that. We’re having practice right now. The guys are just jamming on the riff off “Devil’s Haircut” by Beck right now. That wasn’t on the agenda for today, I don’t know why they’re doing it, but unfortunately I’m talking to you instead of scolding them.

John Ambrosio: Haha, no problem. Are you on the road right now or are you just getting ready to leave?

PS: The first show of the tour that we’re about to do is on Sunday so this is going to be our last rehearsal before we get out there so we’re just trying to juice up our repertoire.

JA: Oh, ok. So what can people expect from this tour? Is it going to be any different from when you guys were touring for your new albums or are you guys going to be doing some new material?

PS: Well we’ve got a couple new songs that we just put out on this new 12’ EP for record store day so that’s got two unreleased songs on it that we’re going to be playing. Well, they’re not unreleased anymore, they were previously unreleased, now they’re released and they’re part of our repertoire. And we’ve got some new cover songs, and the most exciting part is that we actually now know how to play all of our original songs, like all the songs that are on our albums. And that doesn’t seem like such a special thing for a band to do — I recognize that a lot of bands know how to play all their songs all the time, but we’ve turned over line-ups a lot, so this lineup has been the first to have the talent and the commitment to learn all of our songs. So any request that we get we will be prepared to honor, which has almost never been the case with the band before.

JA: Do expect to see the line-up of the band change a little more, or do you think that it’s sort of stabilized now that you have the line-up from the album?

PS: You never know and I’ve learned not to count my chickens in that department but I will say that the line-up of the band that’s in place now has been together for longer than any previous line-up and we’re in the process of making plans for later this year too and everyone’s still in it so this line-up is going to exist for not less than like 18 months, which is crazy for us. The previous longest lasting one was like 11 months.

JA: Now when you say you have plans, is it plans for more show or is it plans for recording?

PS: The plans are for more show, but hopefully after the shows we can get started thinking about another record. But that’s a ways away still. I still need to write a lot of the songs

JA: Do you have anything right now that you’re thinking out that you might try on this tour?

PS: Nah, not for this tour, just the songs from that 12” I mentioned. But since we’re thinking about a tour later this year, it’s not outside the realm of possibility that we’ll have a couple new songs at that point, but we will see.

JA: So this tour is the “Bring Back the Dudes Tour” and you’re doing it with the So So Glos. How did that relationship between your band and the So So Glos start?

PS: We share a practice space with them, in Brooklyn at Shea Stadium. We met right when Titus Andronicus started playing out on the Brooklyn DIY scene. Before that we did most of our shows in Manhattan at like shitty bars and stuff and lame clubs on the lower east side that really had nothing to do with music and were just like beer commercials basically. We found out that there was another scene going on in Brooklyn that was a little more our style and at the very first show on that scene at a place called Don Pedro’s I met three of the So So Glos that night and we played with them our first show together later that month and since then it’s just been love, it’s been a bromance, you know? And it’s great, one of their guitar players, a guy named Matt Elkin, lived with me for about a year and the other three guys lived at Shea Stadium during a period that I also lived there for about two months and so we got very close there too and it’s just a great friendly thing. Oh no, the guys are jamming on “Collective Soul” now. Heaven let your light shine down!

JA: So you mentioned the Brooklyn DIY scene and that’s obviously a big part of Titus Andronicus’ aesthetic being that it’s very DIY and anti-consumerist but at the same time you guy are one of the biggest indie acts in the country and you’re selling thousands of your albums through a pretty big label. So with those two ideas in mind, how have you stayed true to your punk or DIY roots?

PS: I mean that is the eternal question. I should say that calling us one of the biggest indie acts is kind of a massive overstatement, it’s not like we’re Grizzly Bear or something. But it’s a constant struggle; it’s an ongoing question. It’s like this, right: you want to make a piece of art so much so that you don’t want to do anything else and that requires a lot of compromises because art of any kind, be it music or a book or a painting or anything, should be born out of noble artistic intentions. It should be an attempt to achieve a pure artistic expression of self rather than a means to the end of getting a paycheck. And yet at the same time we live on the planet Earth, and what’s more the United State of America and so the dream of living a life that is unbeholden to money is just that: it’s a dream. You’re never going to be able to do that, so your choice becomes do you want to make a certain series of compromises and be able to fully commit yourself to your art or do you want to do you art on the weekends and make your money doing, I don’t know, something else? People seem to have other jobs, but I don’t really understand what they are. For me, it was more important to make my art the focus of my life than it was to completely protect my art from the influence of capitalism, you know?

JA: How did you first get involved with DIY music or punk music or whatever you want to call it? Was it just like you were into punk in high school and it developed naturally form there or was it something different? 

PS: That was it, really. Back in high school, we were listening to the Ramones and Sex Pistols, and Rancid and all this stuff and getting into it. And we would start our own punk bands and stuff and we had our own DIY scene in our suburb in New Jersey. By that I mean that we would set our gear up in, like, my mom’s basement and find out whoever it was that was our friend that had, like, a PA system and borrow it and set it up and just invite all our buddies over to dance and sweat the night away. And it was experiences like that that made up fall in love with rock n roll and all the feelings of community and fellowship that go along with it. It was a very pure and innocent time; money wasn’t on anyone’s mind and our parents were there so there wasn’t drinking going on. So that to me was what I liked about rock n’ roll. Doing that stuff and then when we got out of high school and had to kind of go out into the wider world to find places to play and we were playing on the Lower East Side of New York City and stuff, it wasn’t like that at all. It was like this stupid not fun thing with none of your friends. I mean friends would come to our shows, but we were totally un-autonomous and had no control over the situation and like I said everybody was a lot more concerned with the bottom line and that everybody that came in the door drank a certain number of beers. So finding the DIY scene in Brooklyn, which was more about the music, meant that people would come to enjoy music. Even if they didn’t know about the bands, they would just come because it was a happening and stuff was just popping off and it’s cool. It wasn’t about all that stuff I mentioned about those clubs I didn’t like, so to me it was a lot more like high school and reflected the qualities of that experience that were so appealing and important to me in those formative years. So it was like coming home in a way and it was comforting and heartening to see that there was a community in place that valued these kind of things that I had valued when my valuing of them had been leading me to become alienated against the rock n’ roll scene at the time. In finding this home at the Brooklyn DIY scene it was like it just strengthened my values about that stuff.

JA: Do you think that those same values can be found other places, or does Brooklyn have a unique thing going for it?

PS: I think that everybody wants to have the opportunity to achieve the purest level of creativity that they can and everyone wants to have the most control possible over what they put out and how it’s received and in what context. So I think whether or an indie band or a punk band or a rapper or ska or anything, I think that you value these things no matter where you are. It happens that the people in our punk community seem to make a bigger and more explicit deal about it but I think it’s fairly universal.

JA: One of your more famous songs, “A More Perfect Union” isn’t exactly a pro-Boston-area song. Where does that song come from for you? What was your experience up here like?

PS: Well you got to understand, I lived there. When I got out of college in 2008 I was involved with a woman who had been educated up there and wanted to stick around because she had gotten a job in a laboratory because she was a brilliant woman. And I was like well, Titus Andronicus is going to be on tour a lot, so it doesn’t really matter where I live so long as it’s vaguely close to New York, which has long been the home-base, so I was like forget it, I’ll move to Boston for love, and so I did. And then I wrote that song about the feeling of preparing to do that.

JA: So was your experience in Boston what you expected?

PS: I mean I didn’t have a ton of friends, I had like a few friends, but not very many. Like I was friends with the band Hallelujah the Hills and no one else when I lived in Somerville and I went out like once and the rest of the time I was at home watching Ken Burns Civil War movie and thinking about the Civil War album I was writing. Most of the time I just stayed at home watching that amazingly long film, all 11 hours of it, and when I wasn’t doing that I was out on tour with the guys. Then it didn’t really take that long for the woman I was with to figure out that the situation we were in sucked for her and then to give me my walking papers in no uncertain terms and I moved out of Boston. All that happened over the course of like 5 or 6 months and we were doing a lot of touring during that period so I never really got the Boston experience that I felt was coming for me. I do love the city very much and it’s been one of the best markets for the band and people support us there really hard and it’s tight. And our bass player is from western Massachusetts and it’s just popping and it’s cool and so historic, so I’m a fan.

JA: So you’ve mentioned in other interviews that before starting Titus Andronicus that you were on the cusp of joining academia and going to grad school. So what do you think you would be doing if you weren’t in this band right now?

PS: My plan was to be an English teacher and I’m still hoping to go back to that somewhere down the line. I find it quite noble, man. It’s all about the kids, man.

JA: Do you have any other secret interests or hobbies that people might not know about?

PS: I like making movies. Bands come and play at Shea Stadium and I make little movies of them and put them on the Internet. I just put up a bunch of videos on Monday for my weekly feature “Monday content blast”, which you can check out at titusandronicus.net and I got a bunch of videos of Diarrhea Planet which is like my favorite band in the world. That’s my number one hobby, other than music, making movies.

JA: Yeah, I saw the video of you playing Born to Run with Diarrhea Planet. How did that happen, was that sort of a spur of the moment thing?

PS: No, I had an evil scheme that I executed masterfully which is that I saw a video of Diarrhea Planet on the internet doing “Born to Run” with some of the guys from this band from Austin, TX called the Midget Men who are friends of ours as well and I was like, “wooozaa, this is amazing. A pop punk version of ‘Born to Run’? Finally”. And so I texted all of them because I got all their numbers and I said “great ‘Born to Run’ video” and every one of them texted me back in 5 minutes saying “you got to sing it with us when we come to Brooklyn next week” and I knew that they would and I wanted to do it so BOOM. I got it done.

JA: So I think we’re going to have to start wrapping this up since you have to practice but just before you go can you tell people who they can find out when the tour is coming by them?

PS: Yeah, you know just do the same thing you do to get any of our cool content information: you just go to titusandronicus.net or look at @titusandronicus on Twitter and it’s all up there. It’s 2013, baby!

Beyoncé world tour bans press photographers

By Devon Delfino, Staff Writer
@devondelfino

Beyoncé's fierceness seems to have backfired in these press photos/ PHOTO VIA BuzzFeed.com

Beyoncé’s fierceness seems to have backfired in these press photos/ PHOTO VIA BuzzFeed.com

According to an article on Poynter.org, Beyoncé’s Mrs. Carter Show world tour has banned all press photographers from the show and has provided a list of pre-approved images to be used for coverage instead.

I might be the only one— aside from the press photographers— but I am kind of disappointed with this decision.

Apparently this move has to do with some particularly unflattering photos published on BuzzFeed.com from the Superbowl Half-time show; with the numerous less-than-flattering memes that resulted, it’s understandable that the press would get the cold shoulder.

It’s no secret that the star is insanely gorgeous, and with a culture obsessed with beauty, she’s done pretty well in branding her image. Needless to say, the meme incident was a P.R. nightmare, but the popularity of the photos only increased.

But why do we love these really unattractive memes? Maybe it’s because of the cult of the celebrity: we (well, some of us) are so obsessed with fame that we will do anything to feel closer to it. Maybe it’s because we are jealous of her. Maybe it’s just because photos like the ones on BuzzFeed are such a rarity in celebrity culture. There’s a reason that there is an entire career field dedicated to crafting celebrity’s public images; but there’s also a reason that things like BuzzFeed and TMZ still exist.

I like to think that it’s because they remind us that even the prettiest among us can look bad from time to time, it’s only human.

The ban won’t solve the problem, though, because of a little thing called the camera phone. Over the years, there has been a dramatic increase in the involvement of amateur photographers who use their camera phones to capture anything from concerts to news. For better or worse, this trend shows no signs of stopping any time soon.

The Great Gatsby Soundtrack

By Maya Devereaux, Staff Writer
@MayaDevereaux

While hailing from the town that inspired West Egg in F. Scott Fitzgerald’s The Great Gatsby certainly adds to my excitement for Baz Luhrmann’s film adaptation out next week. A long list of other factors account for my increasing enthusiasm— the soundtrack and Leonardo DiCaprio, just to name a few.

The star-studded cast, which includes Leonardo DiCaprio, Tobey Maguire, Carey Mulligan, Joel Edgerton and Isla Fisher, seems to be going head to head with the also star-studded soundtrack that has been recently revealed to the public. Jack White’s rendition of U2’s “Love is Blindness,” can be heard in the film’s first official trailer. The rendition is enough to send chills down your spine as you watch Leo’s character Jay Gatsby toss his abundance of silky shirts at Daisy Buchanan in the novel’s famous scene.

To name-drop a few artists in the fabulous line-up: Gotye, Sia, Fergie, Will.i.am, the xx, Lana Del Rey, Florence and the Machine, Beyoncé, and Jay-Z. An article on MTV describes Lana Del Rey’s “Young and Beautiful,” the film’s original song, as somber-sounding, which seems only fitting for the mood of the film.

In case you haven’t yet seen the trailer or any of Luhrmann’s other films for that matter, they are over the top. So who better to include in the soundtrack than Beyonce? Combined with Andre 3000, she has produced a cover to Amy Winehouse’s “Back to Black.” Though many are thrilled by the sultry and dark cover, Winehouse’s family is certainly not, especially Winehouse’s father.

According to an article by the Huffington Post, Mitch Winehouse, father of the late singer, has taken to Twitter to voice his discontent with the portrayal. He says the cover “doesn’t bring anything to his daughter’s 2006 original.” Winehouse also states in a tweet from April 2 that he had no idea his daughter’s song was going to be covered by Beyoncé. In response to multiple tweets from the disgruntled father, fans from both parties have taken to the Internet to defend both sides.

One thing for sure is that Baz Luhrmann’s take on the 1920s novel and his overall filmmaking style demand something unique from its predecessor— the 1974 adaptation with Robert Redford— both musically and stylistically.

Check out the trailer below:

Yelp Prison Reviews

By Lindsey Cantey, Staff Writer

At least you have some idea of what prison might be like/PHOTO VIA Danielle Cantey

At least you have some idea of what prison might be like/PHOTO VIA Danielle Cantey

Thanks to business-review sites like Yelp, every decision we make as consumers can be well-researched. These days, we, as consumers rarely need to buy a new product, visit a new restaurant, or plan a vacation to a new place without becoming acquainted first with the level of quality it possesses.

This is where Yelp comes in. Anything remotely foreign, whether product or place, is typed into the search box. The results are cataloged and potential customers can view scores given and reviews written by past customers. Yelp can also tell you whether or not a place is open or closed, how far away the location of a place is in proximity to where the potential customer is, and is customized to a person’s specific location (i.e., Yelp in Boston, Yelp in San Francisco, etc.)

The peer-review model employed by Yelp works so well with influencing everyday purchase decisions. It is only logical it would be useful for other life experiences as well. Even life experiences such as prison. Yep, you read right. Yelp even has reviews for prisons. In an article by ABC, there are reviews on Yelp for prisons. Each review is composed of evaluations written by inmates, visitors and even lawyers.

Yelp prison reviews can be a useful and comical tool for those that have a choice. Through Yelp, one can virtually experience life in prison regardless of what side of the bars you may be on. Just like a restaurant or a salon.

So, in the event that you may be visiting a prison, I would highly suggest going to Yelp first. At least you get a sense of what you’re getting into. Sort of.

Spotlight: Treat Cupcake Bar

It's cupcake heaven at Treat./PHOTO VIA Heather  Hamacek

It’s cupcake heaven at Treat./PHOTO VIA Heather Hamacek

By Heather Hamacek, Staff Writer
@HeatherHamacek

Cupcakes are delicious; there is no denying that.  Probably because they’re miniature cakes! Everything tastes better when it is miniature. Treat Cupcake Bar, which recently opened a location in Chestnut Hill, knew exactly how to take a cupcake shop to the next level.  The customer becomes part of the experience at Treat’s make-your-own-cupcake bar, where customers are able to mix three toppings of their choice to create a custom frosting, much like Cold Stone Creamery. The custom-made frosting then tops a cupcake of the customer’s choosing.

Not only do the customers get control of the components of the cupcake, they can even do the mixing themselves if they want! Customers then get a naked cupcake, a cup of frosting and their three chosen toppings to mix in and design.

“Treat is focusing on the fact that everyone loves cupcakes. Our initial branding was more kid-oriented,” said Adie Sprague, head baker and general manager. “A lot of cupcake stores target adults with nostalgia, [but] we went right [back] to the beginning. It doesn’t have to have a nostalgic vibe, it [cupcakes] can just be fun.”

Treat mixes a fun activity along with a delicious treat, making it an excellent place to visit after dinner or on a date.  The pre-made cupcake flavors are quite ingenious, ranging from Fluffernutter to seasonal treats, like Sprague’s favorite, Blueberry Pancakes.

Treat caters in addition to having a café. It has two locations currently, the new shop at The Street— an outdoor collection of shops and eateries in Chestnut Hill— and the original shop is based in Needham.

Science Tuesday: Shape-shifting smartphones

By Christina Janansky
@cjanansky

Samsung Cellphone, Landscape View

And you thought this kind of phone was shape-shifting/ PHOTO VIA Flickr user Cobalt123

As citizens of the 21st century, we have the technological world at our feet.

And that world of technology may soon be in the palms of our hands.

At the 2013 CHI conference in Paris, a team of computer scientists from the University of Bristol’s Department of Computer Science introduced a series of shape-shifting smartphones called “Morphees.”

Morphees, according to an article in Discovery News, are “Transformer-like” mobile devices that can condense several technological devices into one. While Morphees are still in their primary stages, future models will be able to shift shapes to accommodate your everyday needs. This can range from normal cellphone activity to a using the device as a gaming console.

And just when you thought cellphones couldn’t get any fancier…

Researchers have developed six new prototypes of Morphees and are hoping to finalize a device in the near future. These prototypes were made out of a variety of materials including plastic, paper and wood. Prototypes also contained shape-changing materials and shape-memory alloys.

Although these materials seem hardly fit for a smartphone, researchers have tested numerous materials to develop potential concepts for future models.

Along with a variety of materials, the research team is also considering different shapes for the product. In order to give these devices more affordance –- or, in other words, the capability of an object to tell you how it would like to be used — researchers are entertaining a doorknob-like shape, which will fit nicely in a cupped hand and allow the holder to turn, push or pull it.

While the concept is still in its primary stages, we can look forward to a new generation of gadgets that will transform we utilize our everyday activities.

New parenting trend: diaperless babies

By Brandon Lewis, Staff Writer
@Brandon_S_Lewis

Are diapers becoming a thing of the past?/ PHOTO VIA youmaybenext.com

Are diapers becoming a thing of the past?/ PHOTO VIA youmaybenext.com

People say that when you have children, you change forever. Well, when it comes to hipsters having children, they pretty much stay the same.

According to an article in the New York Times, young New York parents have been catching on to ‘elimination control,’ which apparently means allowing their babies to roam society without diapers. Hipsters are granting their offspring the right to use the bathroom wherever their little hearts desire. It could be the supermarket parking lot, behind the bushes at the local park, or the kitchen sink.

Yes, the kitchen sink where you watch dishes and prepare food.

Many parents say this new tactic is a way to avoid the constant washing and reuse of diapers. So we’re training pets to use the bathroom on newspapers but teaching babies that it’s all right to pop a squat in the middle of the playground.

Elimination control is described in an article on CBC News’ website as enabling parents to recognize when their children have to use the bathroom. When babies are on the verge of eliminating their wastes, they most likely give off a warning such as a grimace or noise. Then parents associate the babies’ warnings with their needs. This connection between parent and baby represents the elimination communication.

Ten years from now when I become a father, my children will be raised with diapers on their bottoms. I just can’t imagine myself running to get a bucket to place under my child when he needs to use the bathroom. Even though a significant chunk of my income will be devoted to buying diapers, they’re just more convenient in my opinion. They provide a soft cushion for babies and let them use the bathroom without having to ‘inform’ their parents.

The only benefit I detect from elimination communication is that babies tend to be potty trained faster than kids that wear diapers. This may entice some parents but not me. Throwing away a diaper is easier than cleaning feces and pee out of a bowl, don’t you think? I’m sure that some people will think that elimination communication is the best thing in the world. But for me, my children will not step foot out of the house without a diaper.  Sorry, not sorry.

‘Dove’ commercial shows how harshly women judge themselves

By Devon Delfino, Staff Writer
@devondelfino

On April 14, Dove released its latest Youtube video, in which women were asked to first describe themselves to a sketch artist, and then others described each women to the same sketch artist. The results indicate that women’s views of themselves are often much harsher than the way that others view them.

The video is a little sad, and shows how skewed self-perceptions can be. In the comments section, Dove claims that “only 4 percent of women around the world consider themselves beautiful.” I don’t know how accurate this data is, but it seems to me that women are pretty severely screwed up when it comes to judging themselves and their bodies.

And who can blame them?

The world of advertising in general has focused on enticing he buyer to believe that through their product, they will get everything they never had; Axe body spray commercials, for example, clearly try to tell men that if they buy and use Axe, they will get the beautiful girl, magically sprout muscles and turn into Fabio (practically).

Constant exposure to false portrayals of the ‘ultimate’ female form are everywhere, from magazines, to advertisements, to television; and it seems that only one version of beauty (a very specific, superficial beauty) has been packaged and sold to women everywhere.

But the problem goes deeper than the images we constantly see, because we buy into them. We are quite willing to spend money on the latest eyeliner or lipstick because we think that it might make us more attractive. The beauty industry is perpetuated by our desire to live up to this unattainable image of perfection that has been edited into existence.

It’s refreshing to see a company reverse the advertising norm and, instead, tell women that they already are beautiful; we could use a few more ad campaigns like this one.